{"id":9358,"date":"2021-06-21T11:08:47","date_gmt":"2021-06-21T15:08:47","guid":{"rendered":"http:\/\/www.hostdime.com\/blog\/?p=9358"},"modified":"2021-06-30T11:37:29","modified_gmt":"2021-06-30T15:37:29","slug":"does-server-location-matter","status":"publish","type":"post","link":"https:\/\/www.hostdime.com\/blog\/does-server-location-matter\/","title":{"rendered":"Does Server Location Still Matter in 2021?"},"content":{"rendered":"

\"does<\/p>\n

Slow loading sites are frustrating users and negatively impacting enterprises like never before. 53% of site visits are abandoned if the page takes longer than 3 seconds to load. Time is literally money when it comes to your site speed.<\/p>\n

\"physical<\/p>\n

One potential way to make your website faster involves your server’s physical location near your target market.<\/p>\n

Usually the closer the website visitor is to the web server, the fewer networks the data passes through. Say you are targeting United States customers and you have a United Kingdom server and IP address. The data has to travel across the Atlantic Ocean, so latency and download speed will be a bit slower than if you were around the same area as your intended market. <\/p>\n

When thinking of server location in terms of speed and proximity, it\u2019s not always about distance, but also hops. Hops in this case refers to the number of routers and exchanges taking place between the user and the hosting provider. Often, the further the distance, the more hops and added latency for faraway users.<\/p>\n

In a recent Google study, they report that “artificial latency added to the newspaper The Telegraph resulted in page views dropping by 11% for a 4 second delay and 44% for a 20 second delay.” On the flip side, “Ancestory.com recorded a 7% positive rise in conversions after improving the render time of web pages by 68%, reducing page bloat by 46% and reducing load time by 64%.”<\/p>\n