A press kit, otherwise known as a media kit, is an information document about your business or product. It doesn’t matter if you run a small blog or a large corporation, press kits are necessary to be taken seriously. Let’s explore why there’s tons of value for companies to have a press kit.

Think of a press kit as your company’s resume, showing off your brand as efficiently as possible. Usually it’s found under the “About” or “Press” section of the website, or if not on the site, in a zip file that can be emailed and downloaded upon request.

Press kits are the ideal way of communicating with potential sponsors and advertisers. They are also useful if you are launching a new product or company, mergers and acquisitions, news conferences, and anything else journalists would need to help further your brand awareness.

There’s no set limit on how short or long a press kit should be. Each company and blog’s press kit will be unique to what goal you want to accomplish, whether it’s to inform or create advertising opportunities.

Company Information and Overview

• What does the company do?
• When was the company founded? Who founded it and when?
• Include a quote from the founder or current CEO
• Whoever handles media or ad requests, add their contact info
• Frequently asked questions about the company or product
• Show off your short tagline, a catchy phrase that explains what your company does

Employee Biographies

• Employees listed should include founders, investors, chief officers, and at least the senior managers from all branches
• Don’t be afraid to provide humor and personality in title and employee descriptions.

Reader Demographics

• Age range
• Gender
• Lifestyle (Married or Single)
• Household Income
• Percent of College Graudates

Logos

• Pictures of all your logos, available in downloadable form in different file formats like .jpg and .png
• If you have an app or Internet product, provide relevant screenshots of your product in action.
• Official colors and codes of your logo
• Acceptable use requirements

Statistics and Metrics

• Page views per month / year
• Unique views per month / year
• How long customer spends on site
• Traffic sources aka number of incoming links per month / year
• Amount of RSS and mail list subscribers
• Amount of social media followers (Facebook, Twitter, Pinterest)

Testimonials

• Customer Satisfaction Review
• Company/Celebrity Endorsements
• Awards and recognition

Hopefully this gives you an idea on how you would like to present your press kit. Good luck, and if you have any suggestions, please share with the class in the comments below.

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HostDime.com, Inc is a global data center infrastructure provider offering an array of cloud products from managed hosting servers to colocation services that cater to a range of clients, from entry-level to enterprise-level operations. HostDime owns and operates infrastructure and networks in seven countries, with its flagship facility in Florida, USA. Currently with a client base of more than 50,000, HostDime is one of the most reputable data center companies in the world.

This article was written by Jared Smith, HostDime’s Content Strategist.