5 Social Media Analytics Applications

Have you been wondering how effective your social media marketing is?

One thing that businesses, organizations, or even personal networkers look for in all types of social media is the amount of traffic and level of influence you have over your audience. Imagine an analytics tool that takes things like perception, engagement, feedback, and sentiment from your social media audience, and pulls out numbers from these to quantify beneficial results.

If you’ve already searched online for several types of helpful analytics, you’ve probably realized that there are many out there. The HostDime Marketing Team has decided to provide you with 5 of our favorite Social Media Analytic Tools:

Bit.ly

Bit.ly, a URL shortener, is a ‘link’ analytics tool that automatically connects to CoTweet or manually connects to your TweetDeck which we talked about in our blog post reviewing 4 Social Media Monitoring Tools. It helps you collect, organize, shorten, and share links to your Facebook or Twitter account. Bit.ly is available through their website (so you can monitor your links from any location), browser extensions (for Mozilla Firefox, Google Chrome, etc), mobile web application, and numerous third-party tools integrated with their open public API.

Once you shorten and post the specific URL you want to share, Bit.ly allows you to view complete, up-to-date traffic and analytics data. You can find out the specific times of your clicks so that you know when to post your most important articles. Bit.ly also powers more than 10,000 custom short URLs and offers an enterprise analytics service that helps web publishers, brands, or network fanatics grow their social media traffic.

Since we use Bit.ly Analytics through CoTweet the majority of the time for quality output, our Marketing Team suggests that you use the same analytics tool!

Klout

If you haven’t tried this ‘addicting’ social tool, you’re definitely missing out! Klout is probably one of the top analytics tools that measures and analyses your Twitter, Facebook, and LinkedIn data while comparing it against a benchmark and against your friends (the addicting part) for reach, network, influence, amplification, and more.

It is connected to many other sites and applications such as CoTweet. There is also a Klout extension for both Chrome and Firefox so that you can see someone’s Klout directly on Twitter.

Klout doesn’t just provide you with a Score (0-100) to find out how influential you are towards your audience, but it also determines what type of user you are by giving you a ‘Klout Style’. Our HostDime Marketing Team has been competing for the better Klout Score for a while now, trying to spot out their specific grading criteria. But since we have also learned how to work together, we were able to raise HostDime’s (Twitter Only) Klout Score up to a ‘49’!

Crowdbooster

Crowdbooster is one of our favorite social media metric measurements focused mainly on analyzing your tweets that have been Retweeted. It gives you a chart on how effective each Retweeted article is, recommends the most effective times you should tweet, and what type of tweets get the most amplification.

Crowdbooster helps you achieve an effective Twitter presence by showing you analytics that aren’t just based on abstract scores, but numbers that are connected to your business and social media strategies: impressions, total reach, engagement, and many more.

However, the only problem is that it is only available through Beta invite only (Just like Google+). Since we focus on making our customers (YOU) as happy as possible, we are offering to invite the first 10 people who ask for it through Twitter or Facebook. Make sure to either Mention @HostDime in your Tweet or simply write on our Facebook Page, and if you’re one of the first 10 participants, we will send you a valuable invite!

Hootsuite

We’ve previously mentioned in our last blog about different social media monitoring tools, Hootsuite’s monitoring service works like a charm. The really cool thing about Hootsuite is that it also offers you an incredible analytics tool for every ‘ow.ly’ shortened URL you tweet or post. You are given the option of paying for a more advanced analytics application, or you can simply stick with the free, effective version.

We’ve been using the free version for a while now, and we found out that Hootsuite’s free analytics provides you with the specific countries and regions your clicks came from, the source of where they clicked your link, and the number of times they’ve been clicked.

PeerIndex

The last social media analytics application we’ve evaluated is called PeerIndex. This tool algorithmically map out the social media accounts, Twitter, Facebook, and LinkedIn, to relatively measure your online authority with a PeerIndex Score, just like Klout. They build up your ‘Authority Finger Print’ on a category-by-category level using 6 benchmark topics: Authority Score, Topic Resonance Score, Audience Score, Activity Score, Realness Score, and the Normalization of Scores at the end.

A great thing about this application is that they don’t simply rank your authority by the size of your audience. Even if you have more than 1,000 people following you, without a fully receptive audience, your influence over them would be useless.

 

Let us know if you have any comments, feedback, or references to other analytics applications we could possibly use. You are more than welcome to leave a message in the comment box below, tweet us at @HostDime, or leave a message on our wall on our Facebook Page.