
In today’s society, social media marketing allows small businesses to always be accessible to their customers and also increases the traffic to your site by pinpointing your industry’s influencers and target market. A new survey by Constant Contact reports that 73% of small and mid-sized businesses are using social media as a main promotional tool. However, many unfamiliar business leaders have made mistakes within their web marketing program that can reveal their lack of social media savvy and often negate the effectiveness of those marketing efforts.