It’s been a rough week for some world famous brands and their online reputations. After firing a server for posting a rude guest’s check online, Applebees made matters worse by arguing with customers on social media platforms, at 3 AM no less. They also censored and deleted unfavorable comments off their Facebook.
JC Penney’s also took a beating this week by deleting its entire Facebook page with almost 3 million likes. Years of work ruined by a click of the mouse and poor online strategy. The negative comments far outweigh the positive on JC Penney’s Facebook, with not a peep from the brand itself.
Applebees and JC Penney’s have essentially committed brand suicide, and it all happened in the blink of an eye. Thankfully brand marketers can learn from these mistakes and make sure it doesn’t happen to them. Here’s five helpful ways to improve your brand’s online reputation.